Musa Zadika Beyom: Redefining Music with PopSoul and “Wildside”
In today’s music scene, few artists manage to stand out with a truly original sound. Musa Zadika Beyom, born Ashanti Wiggins, is one such artist, blending deep cultural roots with modern music trends to create what he calls “PopSoul.” This genre isn’t just a fusion of styles; it’s a musical experience that resonates with listeners on a profound level.
A Musical Legacy
Beyom’s journey into music began in his childhood, influenced heavily by his father, Rob Wiggins. As a member of The Drifters and a prominent figure in the funk band BT Express, Wiggins exposed his son to the intricacies of the music industry from an early age. These early experiences in recording studios not only ignited Beyom’s passion for music but also laid the groundwork for his distinctive sound.
Crafting PopSoul
Musa Zadika Beyom describes his unique genre, PopSoul, as a blend where “a disco groove meets a trap beat with pop synths and soulful vocals.” This innovative mix is designed to create an immersive listening experience, making listeners feel “embraced, loved, secure, protected, and seen.” Beyom’s music is more than just sound; it’s an emotional sanctuary for his audience.
Influences and Innovation
Beyom’s musical style is shaped by an impressive array of influences. He cites vocalists like Teddy Pendergrass and Christopher Williams for their powerful vocal delivery, while the vocoder techniques of Roger and Teddy Riley have inspired his use of autotune. Beyom also draws production inspiration from Tank, blending soulful elements with modern techniques to create his signature sound. This diverse range of influences is particularly evident in his latest track, “Wildside.”
“Wildside” – A Fusion of Old and New
“Wildside” exemplifies Beyom’s innovative approach to music. The track seamlessly combines elements of disco, soul, and contemporary trap, creating a fresh and exciting sound that captures the essence of PopSoul. The song’s emotional depth and modern production techniques make it a standout piece, inviting listeners to embark on a musical journey with Beyom.
Currently, Beyom is working on an ambitious project titled “The Crush, The Courtship, The Wedding, and The Honeymoon.” This project, set to release its first five tracks on June 13, promises to deliver the immersive and emotional experience that defines Beyom’s music. Pre-orders are already available on major platforms like iTunes, generating significant anticipation among fans.
Embracing Cultural Roots
Beyom is also known by the title ‘Rabisheikh,’ meaning ‘Chief of Princes,’ a title bestowed upon him by his sheikh. This designation marks his return to the Middle East, symbolizing a deep connection to his heritage and cultural roots. While not his stage name, ‘Rabisheikh’ represents the cultural depth that influences Beyom’s music.
Expanding Reach through Collaboration
Musa Zadika Beyom’s partnership with Levels Music Entertainment in Virginia has been a turning point in his career. This collaboration has enabled him to refine his craft and expand his audience reach. Beyom views his music as a quest to find his “original tribe” and redefine his identity through sound. His message of resilience and transformation, encapsulated in the phrase “You can rebuild,” resonates deeply with listeners, inspiring them to pursue their own journeys of self-discovery and renewal.
Engaging with Fans
Beyom maintains a strong presence on social media, connecting with fans on TikTok (@musazadikabeyom) and Instagram (@AnaniOzorumba). These platforms not only showcase his latest work but also provide a window into his personal and professional life. His upcoming tracks will be available on Spotify and Apple Music from June 13, marking a significant milestone in his career.
Musa Zadika Beyom is more than just a musician; he’s a cultural storyteller and innovator. His ability to blend rich heritage with contemporary sounds sets him apart in the music industry. With his groundbreaking PopSoul style and tracks like “Wildside,” Beyom invites listeners on a journey of musical and emotional dis